Giving brands a social currency is Boniswa’s raison d’être.
A mother, wife, big sister, daughter, business leader, partner, community builder, social entrepreneur, nurturer and activist are some of the adjectives used to describe Pezisa.
Pezisa, a committed industry player, sits on various boards; communication industry, NGO’s and is the Past Chair-Person of the Loeries Board.
Her experience in delivering break-through communications spans across a wide range of diverse categories, from Retail brand, Auto-Makers, Financial Institutions,
FMCG, Telcos, On-Line Classified, Hotels & Resorts, Petro-Chems and Country marketing to name a few. She has worked in most business sectors except mining.
Having masqueraded twice as a client Pezisa has deep respect for the marketers’ challenge of “working hard just to retain market share and running fast just to retain market share, thus her constant drive for the agency to deliver integrated communication as a business lever of growth”.
Boniswa’s presentation will look into “Demystifying Integrated Communications” by Leveraging the BIG Idea to Build Brand Memory Structure.