Dan has lived and loved e-Commerce for most of his professional career. A survivor of the dot com boom, he moved from his native England to South Africa nine years ago to help launch the South African office of Episerver – the only platform that puts Digital Content, Commerce and Marketing in one screen. Equally at home in a marketing brainstorming session or up to his nose in source code, when he’s not in the office you’ll find him trying to better his Strava times on the Tygerberg MTB trails.
So, you’re about to invest in e-Commerce, either for the first time or to take your existing online experience further. Here’s the dirty secret that most technologists won’t tell you… you’re probably investing in all the wrong things for the wrong reasons. In this talk we’ll look at what the Cathedral of Mammon is, what they get right, what most technologists are doing wrong, and what the real reasons are you should be investing in e-Commerce.