Authentic conversations with real people inspire me.
As an entrepreneur with more than 15 years’ leadership experience utilizing strategic foresight, analytical abilities, and trend spotting in diverse areas (including business development, operations, finance and wealth management, premium cigar importing and influencer marketing), I’m a serial networker, always connecting with interesting people. I enjoy presenting at conferences and seminars on content coinciding with my business interests.
Experience defines joy. Cigars, food, travel and my dogs, a Shiba Inu (Nikka) and a long haired chihuahua (Jack), are my life.
*Board member of the Belgian Chamber of Commerce for Southern Africa
With statistics like $6.85 in earned media value for every $1.00 of Influencer Marketing paid media (Burst Media, 2017), Influencer Marketing is dominating the social media landscape.
Adweek research states that “94% of those who’ve used influencer marketing believe the tactic to be effective”. In order to retain the awareness and your buyers past the initial burst of posts, it’s vital to understand that Influencer Marketing is a relationship, not a business transaction. This requires a strategic influencer marketing approach.