After completing his studies at Rhodes University, Bongani started his career at Unilever, where his passion for marketing was revealed. After years in trade and shopper marketing for companies including BP, Kraft Foods and Kimberly Clark, Bongani founded Dzuwa Media in 2008. Dzuwa served as a BTL activations agency servicing clients in Malawi, Zimbabwe and SA markets. In 2016, he joined Elevator as Business & Strategy Director focusing on developing a mass market offering for the agency. In 2017, Bongani joined HDI Youth Marketeers, where he plans to champion TBWA’s culture of disruption in his role of CEO.
With 50% of the South African population comprising under 24s, it remains glaringly clear that no brand can afford to alienate the youth market. South Africa remains one of the most unequal societies in the world, and with a Gini Coefficient of 0.63%, youth remain the poorest of the poor.
In this dialogue, Chinkanda will share insights on the illusive youth market, through evaluating ways in which to best engage them. In this thought leadership talk that illuminates the importance of connecting to township youth, Chinkanda will consolidate three key youth connectors, which he will unpack into an integrated youth communication solution.