Back To Speakers Speaker Profile Ryan McFadyen Founder Have You Heard

Ryan has been at the forefront of influence marketing for over 12 years.

His local and international experience across influencer, traditional marketing and advertising, leads his strategic approach to blending traditional marketing theory, influence and behaviour science to yield maximum brand effectiveness. This and his passion for brands drives his formidable creativity in boardrooms,

He launched hyh, one of South Africa’s leading influence agencies in 2008 and has extended their footprint into the challenging UAE and UK markets

Ryan was identified as the entrepreneur under 30 to watch in 2012 by Destiny Magazine and as one of the 50 most creative business leaders in South Africa by Fast Company Magazine in 2016.

The power of integrated influence marketing

For years influence marketing has been seen simply as the ability to broadcast branded messages using influential people on digital platforms. Ironically, research conducted by the Keller Faye Group shows that fewer than 10% of brands word of mouth conversations happen online.

Influence marketing has evolved to become a powerful integrated solution. Driven by relevant insights, it influences behaviour to positively affect marketing performance and build consumer advocacy. Research shows that Brand advocates spend 2x more than average customers on favourite brands. (Source: Zuberance) and that a 12% increase in a brands advocacy score can double sales (Fred Reichheld – Harvard Business School press)

By putting influence marketing at the heart of your brands integrated approach, marketers can yield great results.

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