Daryn is co-founder of MPULL, a customer journey agency based in Cape Town and Johannesburg. MPULL works with direct brands, but has partnerships with over 60 international agencies who use the centre of excellence for strategy and execution of customer journeys and inbound marketing that he and co-founder Graeme has built.
Inbound marketing is often associated with annoying and often dated tactics such as blogging, gated content and SEO. But there is plenty of strategy and tactics that are innovative – you just need to know how to separate the wheat from the chaff.
We will share what we’ve learnt over the past 5 years through case studies, and show how we pivoted our inbound marketing offering to designing, building and scaling customer journeys.