Back To Speakers Speaker Profile Jason Stewart Managing Partner Have You Heard

Jason is an expert practitioner in research, advertising and strategy with over 15 years experience in both South African and African Markets. Jason launched the concept and methodology of influencer and word-of-mouth marketing within South Africa before turning his attention to advancing the collection of consumer insights and their ability to drive meaningful strategy for brands.

Driven by innovation, Jason was identified as one of the 50 most creative business leaders in South Africa by Fast Company Magazine in 2016.

Under Jason’s leadership, hyh was identified as one of the 10 most innovative companies, within South Africa, in 2015 and continues to push the boundaries of effective advertising.

The evolution of insights 

Without drilling into a consumers mind, traditional Marketing Research can struggle to genuinely interpret human behaviour. It needs to match the speed at which technology and consumer engagement is evolving.

We need to get close to consumers, stop asking them questions and begin engaging them in conversations.

  • We’ll discuss:
    How we tap into sub-conscious drivers of behaviour which will allow us to gain a much deeper understanding of consumers.
    How we increase the speed at which information is collected which will ensure real time actionable insights.


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  • All Marketing members need to attend this event, it is informative and motivates you.  Thanks for the great workshops. Lizelle Strydom General Manager - Megavision Media (Pty) Ltd
  • The IMC Conference is the pinnacle of marketing conferences in South Africa. A must attend event for all marketing decision makers. Mike Stopforth CEO - Cerebra
  • Attending the 2014 IMC conference in Johannesburg is probably the best decision i've made all year. A professionally crafted event with Insightful and stimulating speakers & content. Looking out for the next one! Caroline Mavuti Brand Manager - Kenolkobil Group
  • Best space to interact and share dynamics in industry learning and understanding the whats new. Yase Godlo Manager - Nelson Mandela Foundation
  • Definitely an event all marketers should attend. I gained some deep and thought-provoking insight. Well Done to the IMC team! Neo Radise Digital Marketing Manager - Momentum
  • Every marketing professional should budget to attend the IMC Conference. The two day experience is expertly organized while the knowledge and practical application gained from carefully chosen leaders in the field is invaluable! Claudia Handschuh Marketing Manager - Camelot Group
  • From the IMC Conference, my take out is that I need to have a continuously inquiring mind as I work on brands in order to get fresh insights. What I need to focus on is getting an understanding of the brand problem so as to address it instead of the brief. This means that I need to collaborate with my Clients to deliver truly integrated campaigns that are brave. Enoch Vanderpuye Account Director - Innova DDB Ghana
  • I think it was well organized, precise and engaging. Well done team! Refilwe Matlheketlha Head of Marketing - MWEB Business
  • IMC JHB 2014 was a thoroughly informative and insightful conference which helped focus and highlight key areas of Integrated Marketing  that drive results. I will definitely attend again. Matthew Bremmer Marketing Co-ordinator - University of Johannesburg
  • This was my first IMC experience and I must say it definitely rates as a top class marketing conference.  It was absolutely worth flying to jHB for and I highly recommend IMC to anyone who is serious about marketing! Jane Stevenson Director - Boomtown Strategic Brand Agency