Jason is an expert practitioner in research, advertising and strategy with over 15 years experience in both South African and African Markets. Jason launched the concept and methodology of influencer and word-of-mouth marketing within South Africa before turning his attention to advancing the collection of consumer insights and their ability to drive meaningful strategy for brands.
Driven by innovation, Jason was identified as one of the 50 most creative business leaders in South Africa by Fast Company Magazine in 2016.
Under Jason’s leadership, hyh was identified as one of the 10 most innovative companies, within South Africa, in 2015 and continues to push the boundaries of effective advertising.
Without drilling into a consumers mind, traditional Marketing Research can struggle to genuinely interpret human behaviour. It needs to match the speed at which technology and consumer engagement is evolving.
We need to get close to consumers, stop asking them questions and begin engaging them in conversations.
- We’ll discuss:
How we tap into sub-conscious drivers of behaviour which will allow us to gain a much deeper understanding of consumers.
How we increase the speed at which information is collected which will ensure real time actionable insights.