Tertia Barrett is the MD of Smoke CI. She has extensive experience in strategic business management with a proven track record of successful business growth and establishing new markets. She has an MBA Cum Laude from the Gordon Institute of Business Science (GIBS) and has been a speaker and panel member at several leading industry conferences. Tertia is passionate about business success and strongly believes that customer experience will be the key differentiator in the business of the future. This drives her and the team at Smoke CI to help companies achieve unmatched customer experiences that drives successful bottom line growth.
In this fast paced, dynamic business environment, customer experience has emerged as the new business battleground. With instant access to information and a plethora of options to choose from, customers are more informed and more demanding than ever before. But they don’t only want a product, they want an experience. It’s therefore not surprising that customers equate brands with experiences, as our association with a brand is based on how it makes us feel.
This fundamental shift in how businesses need to compete requires a new integrated approach to marketing, removing silos and putting the customer experience at the core of business, brand and marketing strategy.