Wayne Hull is the Managing Director for Accenture Digital in Africa. He joined Accenture in January 2017, after spending 13 years in the Middle East, Pakistan and Switzerland where he was at the forefront of the cutting-edge technology in the areas of Internet of Things (IoT), data analytics and online media.
Prior to joining Accenture, Hull was the Digital Advisor for Sportradar Global. He has spent four years as Board Member and SVP for a privately held global IoT company, as well as eight years at Cisco recently as the Director & General Manager in the Middle East & Pakistan.
The rise in digital adoption and a culture of instant gratification is increasing as the result of the tech savvy, mobile first generation entering the work and marketplace. Switching brands is commonplace now as loyalty is always based on the last experience. Given that 75% of South African consumers shifted their spending last year due to lackluster customer service, broken promises and poor experiences, failing to have a strategy to address this inevitably means that brands will fail to compete.