Matthew Barclay, Area Director for Africa at Meltwater, is a seasoned SaaS industry professional with expertise in establishing and scaling tech based enterprises across emerging markets. Barclay’s passion and experience in both digital media and business development have seen him feature as a guest speaker at a variety of thought leadership and skills development events, including: GrowthHub, LeaderEx, SA’s Marketing Indaba, as well as 1GiantLeap’s Next Tech Hero.
Founded in 2001, Meltwater quickly rose to prominence as the leading software provider for online reputation management. Today, the company has grown into a global business that generates in excess of $300 million in revenue per annum, and invests heavily in the application of Artificial Intelligence for data driven decision making purposes.
In light of recent local and international events, Barclay will be presenting on the topic of Reputation Management in a Fake New World. Meltwater has over 700 clients across Africa, and more than 26000 worldwide – giving Barclay access to a wealth on knowledge on the topic of crisis communications, and how best to respond to a brand catastrophe when it strikes.
How to Protect your Reputation in a Fake News World
In the age of social media, even the most minor brand slip-up can turn into an international crisis within hours. And with the meteoric rise of fake news, the threats to brand and personal reputation have never been more real.
It’s impossible to predict the future, but by putting in place an air-tight crisis communications plan, you can prepare for the unexpected, and crush crises before they spread. In light of this, Matt Barclay will be discussing how brands can begin taking steps to protect what is quickly becoming a brand’s most valuable tangible asset – reputation.