Fran Luckin is the CCO of Grey Africa in Johannesburg.
She started as a copywriter at The Jupiter Drawing Room, then moved to TBWA / Hunt Lascaris in the late nineties, where she became a Creative Director. She joined Ogilvy Johannesburg in 2003, and became Executive Creative Director there in 2008.
After Ogilvy, she was CCO of Quirk (now Mirum) South Africa.
She joined Grey in 2016.
She has judged many international and South African creative awards shows (including, the Dubai Lynx Awards, the Clio Awards, D&AD and three stints judging Cannes Lions). She has won a few awards, but believes her most significant achievement may be that after 20 years in advertising she is still more or less sane (although there is some dispute around this).
She has an M.B.A from the Berlin School of Creative Leadership, and is Chairman of the Academic Board of the Red & Yellow School of Advertising.
In her spare time, she plays the bass guitar with breathtaking ineptitude.
Things I learnt the hard way trying to make Integration work in an ad agency. The kind of creative work we did when I started in advertising is drastically different to the kind of work ad agencies do now.
It’s fair to say the job I do now didn’t exist when I was at University. The digital revolution and concomitant rise of Integrated Marketing Communication left adland reeling. I’ve seen all the mistakes – and made too many of them myself. I can’t promise I have the answers. But I do have some awesome scars.