Jacqui leads strategy and customer- and user-experience teams at NATIVE VML, to power strategic interventions with human-centred design thinking. She believes that putting customers at the centre of your business and your brand is the most strategic move you can make. The result is positive experiences and relationships that benefit both customers and business. Jacqui has a long history in digital agencies from VWV Interactive in the 90s, with a background in business analysis and UX design and, along with all NATIVES, is passionate about creating purpose-driven work that lives in peoples’ lives.
True disruption creates new experiences that we can’t imagine living without. It changes our world for the better. But is this kind of disruption only for the tech startups in Silicon Valley? Or can any brand reimagine its products or services to this degree? Find out more about the patterns of disruption that point the way to a brighter future for all of us.