Back To Speakers Speaker Profile Lana Strydom EHOD: Digital, Social and Content Marketing Vodacom

Lana is a self-confessed digital addict. She has 19 years’ experience in a wide range of digital disciplines ranging across digital channel, digital product development and digital marketing. She believes passionately that technology and innovation, when used in the right combination, can help make the world to a better place.

She currently holds the position of Executive Head of Digital Marketing at Vodacom. She leads the team that delivers on all digital marketing requirements within the business, including paid, search, social, content and DCVM marketing, across all marketing segments.

She was previously employed by First National Bank (FNB) as Head of Digital Marketing and Media, where she played a key role in establishing FNB as a recognised leader in digital and social marketing. Formerly she held positions at Absa in the capacity of Channel Manager Mobile Portals and at MTN SA as Senior Manager Portals and Interactive. Earlier in her career, she founded and managed a through-the-line advertising agency and spent some time with technology company Paracon Holdings, as Divisional Manager for Business Solutions.

 

She was recently voted as one of the thirty most influential women in digital in South Africa.

Digital Disruption on The Motherland
Robotics, artificial intelligence, blockchain, bots, genome editing, we have all heard the buzz, but what does it mean in Africa? While most other regions have undergone a boom in Internet adoption and considerable Internet related growth over the past decade, Africa has trailed behind. McKinsey’s analysis shows that Africa’s iGDP amounts to just 1.1 percent of GDP – half the iGDP of other developing countries and less than a third of the average developed country’s iGDP of 3.7 percent. If Africa could close this gap, the impact on GDP, business growth, and social outcomes would be massive. How do we optimise meaningful development and adoption of digital services in Africa?

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