Dali Tembo is a leading strategic mind canvassing how globalization is affecting Africa’s youth. Having completed his undergrad in Organizational Psychology, Business Management and Public Management, Dali went on to study a Post Grad Honors in Marketing and an MBA specializing in Emerging markets from the University of Liverpool.
In his young career, Dali has delivered strategic guidance to numerous multi-national corporations across Africa and MEA, run his own Youth Trends Columns, contributed to leading magazines on emerging trends and been a regular guest speaker at numerous conferences and universities.
This talk will introduce a global trend that is not only gaining momentum, but has the potential to break down traditional stereotypes about what it means to be a man or a woman through fresh, new visual representation in advertising. We will discuss the following:
– How the ad world has historically been prescriptive in how women, especially, should look and act
– The global, cultural zeitgeist that’s shifting norms around what it means to be a young man or a woman today
– The ways this is playing out in youth culture, particularly in the fashion world
– New advertising approaches that are relecting and furthering this trend
– How brands can avoid getting left behind