Before starting YOUKNOW, a social technology reseller for Crimson Hexagon and Lithium Technologies, Kelvin dabbled in everything from online affiliate marketing, email marketing, corporate digital marketing, social media marketing and programmatic media.
These days, he concerns himself with helping companies and agencies deliver success from social media through in-depth consumer insights and effective customer engagement.
Scaling your social media experience for the Enterprise
Kelvin’s topic overview:
- Social Media platforms are now a Customer Service channel
Call centres are scaled operationally and can meet the desired customer experience (sometimes).
- Enterprises are now scaling their social media operations to mimic those of other optimised channel
- Customers are expecting similar service levels from all of their online brands
- We’ll discuss how this is done