Pierre joined IBM in 2010, when he took up the role of Market Intelligence Advisor for South Africa. He held a number of positions within the Market Development and Insights functions and was appointed as Market Development and Insights Manager for Middle East, Africa and Turkey in 2012, In June 2015 Pierre was appointed as Head Marketing, Communication and Citizenship for South Africa. Before Joining IBM, Pierre spend 10 years in the South African Navy, leaving the Navy with the rank of Commander after which he spent the next 5 yeas at one of the major Banks in a strategy and planning role. Pierre holds a Masters Degree in Information Science and an Honours Degree majoring in International Relations.
There has never been a more difficult time to be in business and there has never been a more exiting time in business. The role of the CMO is changing faster than any of the “C-Suite”, CMO’s who can best leverage data will differentiate themselves. Witness how Artificial Intelligence (AI) is assisting marketers to better understand their customers, optimise their campaigns and make real time decisions.