Back To Speakers Speaker Profile Abey Mokgatswane CEO Ogilvy & Mather

Abey Mokgwatsane is the CEO of Ogilvy & Mather South Africa, Africa’s largest communications services group.

Mokgwatsane’s journey began at the brand experience company, the VWV Group, as a marketing trainee, he then went onto join the South African Breweries (SAB) as brand manager of Castle Loud, a young adult trans-media property for Castle Lager.

In 2003, he was appointed Brand Group Manager of Miller Genuine Draft and was tasked with launching the brand into the South African market. 5 years after joining SAB, Mokgwatsane found himself back where he started at VWV, he partnered with Wanda Shuenyane and Jameson Hlongwane to buy a majority stake in the company. The bottom line performance of the company increased 10 fold in the time that Mokgwatsane and his partners were at VWV, spending the last 3 years as CEO. The Company also successfully executed the opening and closing ceremonies of the FIFA 2010 World Cup.

Mokgwatsane was nominated as one of South Africa’s Mail & Guardian top 200 young leaders in 2011, He is also the founder of Young Business for South Africa, the Think Tank Initiative and the Experiential Industry Association of South Africa.

Mokgwatsane was appointed CEO of Ogilvy & Mather South Africa in January 2012.

Becoming Artificially Intelligent
Our role as market leaders is to make the complex simple and the simple exciting.
In the age of digitisation where everything changes every minute – one may get confused about the best way to fulfill the purpose above.
Abey’s talk is about the impact of the future and some old truths that will forever remain relevant.

If you want to find out more, fill out your details and we'll get back to you

More Info

Become an IMC Conference Sponsor or Workshop Host.

Media Partners

Testimonials
  • All Marketing members need to attend this event, it is informative and motivates you.  Thanks for the great workshops. Lizelle Strydom General Manager - Megavision Media (Pty) Ltd
  • The IMC Conference is the pinnacle of marketing conferences in South Africa. A must attend event for all marketing decision makers. Mike Stopforth CEO - Cerebra
  • Attending the 2014 IMC conference in Johannesburg is probably the best decision i've made all year. A professionally crafted event with Insightful and stimulating speakers & content. Looking out for the next one! Caroline Mavuti Brand Manager - Kenolkobil Group
  • Best space to interact and share dynamics in industry learning and understanding the whats new. Yase Godlo Manager - Nelson Mandela Foundation
  • Definitely an event all marketers should attend. I gained some deep and thought-provoking insight. Well Done to the IMC team! Neo Radise Digital Marketing Manager - Momentum
  • Every marketing professional should budget to attend the IMC Conference. The two day experience is expertly organized while the knowledge and practical application gained from carefully chosen leaders in the field is invaluable! Claudia Handschuh Marketing Manager - Camelot Group
  • From the IMC Conference, my take out is that I need to have a continuously inquiring mind as I work on brands in order to get fresh insights. What I need to focus on is getting an understanding of the brand problem so as to address it instead of the brief. This means that I need to collaborate with my Clients to deliver truly integrated campaigns that are brave. Enoch Vanderpuye Account Director - Innova DDB Ghana
  • I think it was well organized, precise and engaging. Well done team! Refilwe Matlheketlha Head of Marketing - MWEB Business
  • IMC JHB 2014 was a thoroughly informative and insightful conference which helped focus and highlight key areas of Integrated Marketing  that drive results. I will definitely attend again. Matthew Bremmer Marketing Co-ordinator - University of Johannesburg
  • This was my first IMC experience and I must say it definitely rates as a top class marketing conference.  It was absolutely worth flying to jHB for and I highly recommend IMC to anyone who is serious about marketing! Jane Stevenson Director - Boomtown Strategic Brand Agency
Tweets