Back To Speakers Speaker Profile Abey Mokgatswane CEO Ogilvy & Mather

Abey Mokgwatsane is the CEO of Ogilvy & Mather South Africa, Africa’s largest communications services group.

Mokgwatsane’s journey began at the brand experience company, the VWV Group, as a marketing trainee, he then went onto join the South African Breweries (SAB) as brand manager of Castle Loud, a young adult trans-media property for Castle Lager.

In 2003, he was appointed Brand Group Manager of Miller Genuine Draft and was tasked with launching the brand into the South African market. 5 years after joining SAB, Mokgwatsane found himself back where he started at VWV, he partnered with Wanda Shuenyane and Jameson Hlongwane to buy a majority stake in the company. The bottom line performance of the company increased 10 fold in the time that Mokgwatsane and his partners were at VWV, spending the last 3 years as CEO. The Company also successfully executed the opening and closing ceremonies of the FIFA 2010 World Cup.

Mokgwatsane was nominated as one of South Africa’s Mail & Guardian top 200 young leaders in 2011, He is also the founder of Young Business for South Africa, the Think Tank Initiative and the Experiential Industry Association of South Africa.

Mokgwatsane was appointed CEO of Ogilvy & Mather South Africa in January 2012.

Becoming Artificially Intelligent
Our role as market leaders is to make the complex simple and the simple exciting.
In the age of digitisation where everything changes every minute – one may get confused about the best way to fulfill the purpose above.
Abey’s talk is about the impact of the future and some old truths that will forever remain relevant.

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