Matthew Barclay, Area Director of Africa at Meltwater, is a seasoned SAAS industry professional with expertise in establishing and scaling tech based enterprises across emerging markets. Barclay’s passion and experience in digital media and business development have seen him feature as a guest speaker at a variety of thought leadership and skills development events, including GrowthHub and Outside Insight. Working closely with Meltwater’s Silicon Valley operations, Barclay is well positioned to comment on trends in big data and media intelligence, with specific emphasis on how these will take shape across Africa in years to come.
Big Data, it’s a buzzword that’s been referenced ad nauseam by marketers, statisticians and data-scientists for years. The reality is that we’re only now beginning to scratch the surface of how to effectively filter mountainous volumes of data into relevant and actionable insights. Matthew Barclay, Meltwater’s Area Director for Africa, looks at the current state of Big Data analysis across public media, as well as what the future holds for tomorrow’s marketer and social CEO.