Back To Speakers Speaker Profile Walter Penfold Managing Director Everlytic

Walter is the managing director of Everlytic, a SaaS marketing automation platform. Everlytic was voted the fastest growing tech company in South Africa by Deloitte in 2014, and was acquired by Vox Telecom in January 2016. He is also the co-founder of Wetec, established in 2003, and the leading supplier of Rainwater Harvesting systems in South Africa. Walter sits on the board of the Johannesburg chapter of the Entrepreneurs Organisation and is the co-founder and current chair of EO Accelerator, a program for first-stage entrepreneurs that want to catapult their businesses to the next level. He holds a BCom in Information Technology and an MBA in Entrepreneurship from Wits Business School.

The email and SMS marketing juggernaut

Social Media, Mobile Advertising, Instant Messaging, and other new tech failed to bring down the traditional channels of email and SMS. Why are these channels still growing like wildfire and what is their place in the new online order? We explore these old-school channels and predict how they will morph over the coming years.

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