Katherine has had a rewarding, eighteen year career in blue chip business, holding Executive level positions for 11 of these years. She has worked for the First Rand Group (including, Rand Merchant Bank and FNB Corporate Bank), and she has been the divisional MD of an Advertising Agency. In addition, Katherine has worked in the retail environment for the furniture giant, the JD Group, where she held the position of Chief Marketing Officer, in charge of 11 brands.
In 2013 her career moved into Group Strategy and Innovation at Alexander Forbes ,here she adopted outside in thinking, strong financial knowledge and business skills in strategy to execute a successful Group Innovation programme. Recently, she was appointed Group Executive of Product Marketing and works with award winning actuaries. Here Katherine oversees the marketing of these innovative financial services products that demonstrably improve people’s financial well-being.
In the ever changing world of marketing, new shiny things keep popping up as the next best thing, programmatic, AI, machine learning, social, Google, Facebook, mobile first, client experience, apps, disrupt and many other flavours of the day. But what are the real winners doing? How do we use all these media platforms and tools best. What’s attracting the audience? The platform or the message ? Katherine explains that marketing requires an offensive and a defensive strategy to grow and protect a brand with certain tools and philosophies. Come and find out what really grows your brand and market share.