Theme and Schedule The State of Marketing Address

The 2015 IMC Conference theme – The State of Marketing Address (SOMA), will be delivered by marketing and agency thought-leaders to report on the current state of South Africa’s marketing nation and focusing on how to build a world-class marketing programme using consumer insights.

SOMA will address key marketing questions such as how to build an effective marketing programme and what to do with consumer data. The five tracks that will be covered by this year’s theme include:

  • Understanding consumer insight and data inputs.
  • Campaign planning using best practice world-class techniques through digital engagement and multi-screen environments.
  • The Changing Face of Marketing.  Looking at new marketing trends both locally and internationally.
  • Measuring Impact, through real time analytics and data mapping, and looking at brand health management.
  • Creative execution. Creative work that delivers impact and that is not necessarily measurable.

Recognised as the leading marketing and communication conference in South Africa, The IMC Conference will host a two day event focused on providing delegates with first-hand, case study exposure to the best-practiced techniques to create a truly integrated marketing programme. The high-calibre of keynote speakers set to feature at the conference will address the state of the marketing nation; rest assured there will be no cell phone signal jamming this time round.


Day 1 Monday 2 November
Day 2 Tuesday 3 November

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  • All Marketing members need to attend this event, it is informative and motivates you.  Thanks for the great workshops. Lizelle Strydom General Manager - Megavision Media (Pty) Ltd
  • The IMC Conference is the pinnacle of marketing conferences in South Africa. A must attend event for all marketing decision makers. Mike Stopforth CEO - Cerebra
  • Attending the 2014 IMC conference in Johannesburg is probably the best decision i've made all year. A professionally crafted event with Insightful and stimulating speakers & content. Looking out for the next one! Caroline Mavuti Brand Manager - Kenolkobil Group
  • Best space to interact and share dynamics in industry learning and understanding the whats new. Yase Godlo Manager - Nelson Mandela Foundation
  • Definitely an event all marketers should attend. I gained some deep and thought-provoking insight. Well Done to the IMC team! Neo Radise Digital Marketing Manager - Momentum
  • Every marketing professional should budget to attend the IMC Conference. The two day experience is expertly organized while the knowledge and practical application gained from carefully chosen leaders in the field is invaluable! Claudia Handschuh Marketing Manager - Camelot Group
  • From the IMC Conference, my take out is that I need to have a continuously inquiring mind as I work on brands in order to get fresh insights. What I need to focus on is getting an understanding of the brand problem so as to address it instead of the brief. This means that I need to collaborate with my Clients to deliver truly integrated campaigns that are brave. Enoch Vanderpuye Account Director - Innova DDB Ghana
  • I think it was well organized, precise and engaging. Well done team! Refilwe Matlheketlha Head of Marketing - MWEB Business
  • IMC JHB 2014 was a thoroughly informative and insightful conference which helped focus and highlight key areas of Integrated Marketing  that drive results. I will definitely attend again. Matthew Bremmer Marketing Co-ordinator - University of Johannesburg
  • This was my first IMC experience and I must say it definitely rates as a top class marketing conference.  It was absolutely worth flying to jHB for and I highly recommend IMC to anyone who is serious about marketing! Jane Stevenson Director - Boomtown Strategic Brand Agency