Graham Warsop is the founder and chairman of entrepreneurial SA advertising agency, The Jupiter Drawing Room & Partners.
In 1989 Jupiter started out with one client and three people. Twenty years later the agency achieved a valuation of US$60m.
From the outset, Warsop’s agency has adopted an innovative approach to problem solving, which has seen Jupiter become one if the world’s most awarded independent agencies and SA’s current joint Ad Agency of the Decade (FinWeek AdReview 2010).
Today Warsop and his partners are tackling, head-on, some of the most vexing of industry challenges – including the integration of multi-disciplinary skill sets, with a new venture called The Cradle.
Warsop takes an informed look at the state of integrated marketing today and offers a personal perspective on what the future holds in store.