Back To Speakers Speaker Profile Richard Mullins MD for Middle East & Africa Acceleration


Richard is responsible for the growth and success of Acceleration’s clients across Africa and the Middle East.

He has extensive experience working with publishing, agency and marketing clients to enhance their digital business. He is also a regular speaker at industry events across the region.

Richard started with Acceleration 14 years ago, after working at Ogilvy & Mather and Saatchi & Saatchi, where he worked on brands such as Unilever, Toyota, Sunday Times, M-Net and Sun International.

Find out more about Acceleration at:


The customer has moved on – have you?

The challenge that companies face today, is not the creation of digital channels for client engagement or content. The issue is the creation of customer engagement with a core data foundation that underpins the values and business objectives required for future growth, value creation and customer engagement.

It is these principles that will ultimately drive the selection of technology, content design, data and technical structures, so that they deliver a foundational layer that is able to meet current requirements, as well as adapt to future changes in technology and even company strategy.

By placing the customer at the very core, it ensures that your business and its ability to achieve success are given the best possible chance to succeed.

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