Back To Speakers Speaker Profile Lynne Gordon Managing Director Added Value

Lynne runs Added Value – part of a global marketing consultancy focused on brand solutions for growth, and part of the Kantar group.

Having spent the first half of her career in classical marketing at P&G, Lynne worked in SA, as well as in developing markets around the world, focusing on brand development & strategy. She then spent 8 years in mobile, first running marketing for Nokia in Africa, and then establishing and running Brandtone, a successful mobile marketing agency in SA.

Cultural vibrancy - The new essential insight for growth

In an increasingly cluttered brand landscape, growth starts with the ability of your brand to stand out, and create a meaningful connection with consumers. In this new world, the brands that win are those that create meaning beyond their category – by tapping into, standing out in, and contributing to the rich fabric of culture surrounding consumers. This ability to connect with culture becomes the new standard for success – and the formula for long-term growth.

In this session, Lynne will explore how brands can connect with culture, and showcase the brands that do, as well as providing a practical roadmap to cultural vibrancy for your brand.

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