James is co-founder and Chief Executive Officer of the King James Group, which comprises six specialist company disciplines working collaboratively to explode brand ideas into powerful business-shaping communications. The company is best known for its work on brands such as Bell’s, Johnnie Walker, Allan Gray, Sanlam, Santam and kulula.com.
He has spent the major portion of his career in advertising itself, but is fortunate enough to have worked on both sides of the fence, so to speak, as both marketer and adman.
James was named Agency Leader of the Year 2011 at the Financial Mail’s AdFocus Awards. He is a former Vice Chairman of the ACA and remains a member of the board.
In 2013, James’s peers voted him the most admired agency leader in SA (MarkLives.com).
His outlook on the communication industry and for King James is simple: “Hard work and passion really count. We must respect the people around us, change to reflect our society, know we can always do better, and above all, remember that it’s all about the quality of our ideas.”
James Barty – Founding Partner of King James Group and Yegs Ramiah – Marketing Head of Sanlam and Santam will deliver a dual keynote presentation; Yegs will explain how she has entrusted both her brands to a single cross-platform agency group, King James Group. Yegs and James will discuss their way of working together and the awarding winning work that has come out of their partnership.