Aidan Baigrie is on the global marketing solutions team for Facebook and Instagram in Africa and is based in Johannesburg. Aidan brings more than a decade of advisory experience in the emerging mobile market to Facebook especially with his experience as a founding member of SEACOM, the African broadband disruptor.
Marketers need be where people are not where they were. And people in Africa are on mobile. But marketers have not kept up. They historically lacked an effective way to serve mobile ads and measure their returns.
Aidan will talk about how this is no longer the case thanks to new ad technologies from Facebook that measures how advertising helps brands to achieve their business objectives. He will also discuss how Facebook is partnering with the industry to shift the mindset in the digital industry from measuring clicks to driving personalised marketing campaigns at massive scale.
Aidan will also highlight the role of video and visuals in helping brands to tell compelling stories on Facebook and Instagram.