Nikki graduated from UCT with a business degree in Information Systems and a post graduate in Marketing. After starting her exciting career as IT Manager at Acceleration she soon realized her passion for online media and thereafter moved into the position of Campaign Manager.
In March 2003, Nikki joined 365 Digital as Business Development Manager, progressing through the ranks to become CEO. As CEO she successfully introduced additional business areas including that of web development, ad operations and content syndication. After building 365 Digital into a profitable business Nikki oversaw a successful Management Buyout of the business and subsequent sale to Primedia.
Nikki was appointed as CEO of Primedia Online (iafrica.com and 365 Digital) a year later in September 2007 and in 2010 added to her role through the appointment as CEO of Prezence Digital.
In July 2011 Nikki moved to retail giant Woolworths as Group Head of Online, with the task of leading a multi-channel retail strategy. In 3 years Nikki has established the Online Business within the group through the development of an award winning responsive ecommerce website, a leading online team scouted from across the globe and effective marketing of the business. Woolworths is currently the leading online etailer in SA.
Nikki has been a member of the DMMA (Digital Media and Marketing Association) for the past ten years, and has sat on the DMMA EXCO for the past seven of these, initially in the capacity as Head of Marketing and then in the combined capacity as Deputy Chair and Head of Marketing. In 2010 Nikki was appointed as Chair of the Bookmarks Awards and in 2011 Chairwoman of both the DMMA and the Bookmarks awards. Nikki held this position for the next 2 years and stepped down in 2014 as the DMMA evolved in the IAB SA.
In 2012, the Bookmarks Awards presented her with the award for the Greatest Individual Contribution to Digital in South Africa.
In 2015, Nikki was part of the Media’s top 40 most influential and talented young people.
Nikki will be covering the role of data in delivering meaningful insight to changing strategies as a result of the connected customer. This will include the types of data Woolworths need to gather, the sources of that data, the appropriate tools for their business strategy, the importance (speed & Frequency) of reporting and how this impacts personalisation and a relevant customer experience. She will also be sharing Woolworths journey to becoming a data-led organisation.