This conference will provide an excellent platform to share with marketers ways of profiling marketing as a critical business function. Measurability and relevance in marketing are the key themes of the day and speakers include thought leaders from the non-marketing business community.
Practical insights will be provided via the Marketing Gets Naked™ case study – the process of how have you heard and IMC worked together in marketing this conference using the tools of the industry – with the success of the conference itself being the measurable outcome.
The Marketing for Non-Marketers workshop, taking place in the afternoon, will place marketers and non-marketers together in a highly interactive and constructive environment.
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