Evaluate. Consolidate. Integrate – 2018 IMC Conference announced

Every day your team delays using innovative new marketing solutions, you’re losing competitive edge.
 If that makes you panic a little, great. It’s time to get your team on its toes and prepared to embrace and integrate the plethora of ever-evolving options and channels available to marketers.

The 2018 Integrated Marketing Communications Conference (IMC) to be held at Vodaworld in Midrand on 8 February is an opportunity to focus on taking stock, consolidating and true integration. Heated debates, networking platforms and learning content will all be packed into one exhilarating day as big brands, top agencies and media owners come together to examine how the local and continental marketing industry is embracing new and exciting trends in the emerging market space.

The 2017 Cape Town sell-out conference brought together the industry’s most influential leaders, trendsetters and disruptors to tackle the latest opportunities in marketing and media – IMC 2018 takes it a step further. Even more content will be available as 27 of the industry’s top minds present across three stages, tackling nine topical themes in interactive sessions before the 350 delegates. Themes including Artificial Intelligence, digital marketing technologies, e-commerce and digital disruption showcase evolving tools, while sessions on customer experience and consumer insights explore the world of the customer. Inbound marketing and influencer marketing examine the trends behind the buzzwords. A core theme also deals with the creative process, zoning in on generating the big idea.

“We’ve carefully selected the hot topics to provide powerful and relevant insight for busy marketers,” says award-winning marketer and IMC spokesperson Dale Hefer, who will be hosting IMC 2018, having first presented at the event in 2010. “The conference will help marketers really take stock of channels to market, understand and apply the power of integration and future-proof their marketing plans. The danger of being a specialist in a particular area, means you can start working in a silo. Marketers at all levels need a realistic picture of the evolving options across the board to integrate. The best way to do this, is to get quick, deep insights from those who know best.”

Speaker Gillian Rightford from AdTherapy says that true integration has not only made the job of communication that much more difficult, it’s also made the agency-client ecosystem more complex. IMC 2018 features insights from both agencies and clients, including BBDO South Africa CEO Boniswa Pezisa; Everlytic Managing Director Walter Penfold and Clockwork Media Managing Director Tom Manners on agency side. Katherine Madely from Alexander Forbes will weigh in on client side. The conference attracts a number of international delegates, adding perspectives from different markets.

“It’s up to us as marketers to harness the powerful array of choices that modern technology offers to tell integrated brand stories,” says Hefer. “At the same time, I believe people are inclined to panic and go off on a tangent chasing the hot new thing. It’s definitely time to evaluate and consolidate. For example, come and learn about Artificial Intelligence, evaluate the relevance, and see if it needs to be integrated into your marketing toolbox.”

The IMC Conference remains the leading destination for marketing and media decision makers and influencers who want to stay ahead of the pack. For more information about IMC 2018, visit the website

E-mail, mobile and social marketing specialists Everlytic have come on board as a Gold Sponsor and other sponsorship opportunities are being snapped up. For more on these opportunities – click here.