Does digital marketing really work?

When the big guys like Unilever and Proctor & Gamble start upping their digital marketing budgets by 40% and more, it’s kind of obvious that they’re aware of the impact that digital marketing is starting to have on marketing as a whole.

Digital marketing is no longer just the fluffy, feel-good mode of marketing meant only for millennials stuck to their mobiles. It’s rather a robust and effective form of marketing that should be integrated into an overall marketing campaign to boost bottom line results.

Digital marketing via popular channels like websites and social media offers business’s significant ROI over time; that’s a fact. Digital marketing campaigns are easy to measure and companies are able to access an infinite amount of people should they wish to. Digital marketing allows you to literally market your brand to the to the smallest of local audiences or the biggest of global audiences.

The Nedbank IMC Marketing Conference aims to unpack digital trends along with other topics like traditional marketing influences and advances in e-commerce. The Nedbank IMC Marketing Conference is set to be SA’s premier digital marketing conference in 2019.

What will I learn about digital at the IMC Marketing Conference?

The Nedbank IMC Marketing Conference, taking place on 14 March 2019 at Fox Junction, Newtown, Johannesburg is set to showcase just how powerful integrated marketing campaigns can be to a business’s bottom line. Delegates will learn the importance of mixing traditional methods of marketing with 21st century digital channels to create the most impact.

Through the TED-talk style agenda, speakers will be sharing insights and actionable knowledge about how marketing trends can be implanted into the real world. The theme for the marketing and digital marketing conference 2019 is Marketing Gets Nak*d; no magic bullet; no veiled sales pitches. Just good sense, best practice marketing.

What digital trends will be covered at the IMC Marketing Conference?

The agenda for the digital marketing conference in Johannesburg is literally going to be jam-packed from 8:30am when MC and Group COO of Joe Public, Pepe Marais opens the event until 5pm when Mosidi Seretlo summarises the key learning points of the day.

In between, topics like neuroscience and marketing, gender in advertising, purpose marketing and sales and market share – just to name a few – will be dissected by the speakers.

The opening address will be delivered by Treeshake CEO, David Duarte, as he unpacks the fourth industrial revolution and what it means for businesses in 2019. The keynote address will be delivered by Prof. Elaine Rumboll of The Creative Leadership Consultancy. She’ll be chatting about playing and commerce; how playfulness, courage and curiosity can make you money.