IAB SA CEO Paula Hulley, this week, announced the synergistic collaboration between the organisation representing the interests of the South African digital industry and the Nedbank IMC Conference in 2020.

Hulley expands on the vision:

For the shared strategic objectives of empowering the media and marketing industry to thrive in a digital economy, through increased collaboration and partnership, we are proud to partner with the Marketing Association of South Africa in endorsing the Nedbank IMC Conference, which will take place on 19 March 2020 at the Galleria in Sandton and to be hosting the 12th Annual IAB Bookmark Awards that evening at the same venue. We are especially excited about the many IAB SA members included in the speaker line-up and the focus on Marketing Works, including the power of digital to do just that. The Nedbank IMC conference along with our monthly IAB Insight Series now replace the IAB SA annual Summit.

Hulley went on to say that the organisations, representing so many common industry interests, were thrilled to be collaborating on a key industry event.

Khensani Nobanda, group executive marketing and corporate affairs, Nedbank commented on the collaboration and said:

We are very happy with the alignment of the Nedbank IMC and the IAB SA. One of our key objectives within partnering with the IMC is to generate top thought leadership. The consolidation of these two respected industry players entrenches this.