Marketing Works

Right now, intangible brand assets are worth US$57.3 trillion globally. That’s more than ever before; and it’s A LOT of Rands. But marketing still doesn’t sit with the grown-ups around the Boardroom table.

We’re used to the last 5 minutes of the conference call, and being first to tighten our belts when it comes to the budget cuts. The only way to get marketing back into the box seat is to show that it boosts the bottom line, and prove that marketing works. 

It does, right? In March this year we got everyone hot and bothered by stripping down at our sold out Marketing Gets Naked™ conference. Now, we’re going to get sweaty by working out what it takes to develop marketing that turns up, clocks in, and gets the job done – regardless of your industry, brand, and budget.

Sticking to our 15 minute ‘Ted Ex’ format, 20 industry experts will be working hard to share what works.  And what doesn’t.



20 Speakers.  One Day.  Ted Talk Format.

We are still working on our world class line-up of 20 speakers. We are proud to welcome the following speakers so far.

Fernando Machado

Global Chief Marketing Officer at Burger King
Topic: Marketing Works. Make something happen

Patrick Collister

Author and Speaker
Topic: Seven new rules for making marketing work.

Suhana Gordhan

Creative Director at FCB Johannesburg
Topic: 5-minute work-out. Creativity, the elbow grease of the industry

Qingqile Mdlulwa

Executive Creative Director
Topic: Stereotypes. Still hard at work in South Africa

Andy Rice

Speaker. Writer. Strategist.
Marketing works. Or does it?

Amanda Cromhout

CEO and Founder of Truth
Topic: Customer loyalty. A labour of love

Khensani Nobanda

Group Executive Marketing and Corporate Affairs, Nedbank
Awarding of Bursaries and Prizes. Conference Close.

Alistair King

Co-founder/CCO King James Group.
Topic: Marketing works. But defiant trailblazing works better.

Pepe Marais

Group Chief Creative Officer Joe Public United
Master of Ceremonies

Mathe Okaba

CEO – Association for Communication and Advertising
Topic: The job at hand. Measurement.

Zumi Njongwe

Marketing and Innovation Director Diageo South Africa
Topic: Goodbye guesswork: Working out what customers want.

Mzamo Masito

CMO, Google Africa
Topic: How Brands Grow. The Art and Science of Marketing

Nathan Reddy

Owner - Gridworldwide
Topic: Marketing works by design.

Nthabiseng Matshekga

Executive Head: Nedbank Group Marketing
Topic: Earning its keep. Marketing at work for people, processes and profit.

Andrea Quaye

Vice President Marketing, Anheuser-Busch InBev
Topic: Evolution at work: Marketing’s new capabilities

Doug de Villiers

, Consulting Director, Africa, Customer, Marketing & Advertising. Leader of Deloitte’s Advertising portfolio. Associate Professor of Practice, University of Johannesburg Business School
Topic: Nextgen agencies. Making intelligent marketing work.

Dale Hefer

Topic: Conference Close

Geoff Whyte

CEO Nando’s Africa, Middle East, India
Topic: Does marketing earn Its keep? A CEO speaks out.