Our hard-hitting agenda of local and international thought leaders will do a deep dive into the business of marketing.
And how to ensure it delivers.
As we research the best and most relevant content for you, these are some of the topics we are thinking of.
Marketing is Business. Or is it? The IP of creativity and how to value it.
Return on Ideas. The IP of creativity and how to value it.
The business mindset. A marketing imperative.
Let’s talk business. What is the budget?
Personalisation for Profit. Creating unique customer experiences.
Five-minute ‘Boardroom Challenges’
– The lingo that all marketers should know.
– Moving marketing from expense to balance sheet.
– The C-suite sweet spot.
Above the line. Below the line. The Bottom line. A media strategy that delivers.
The real value of video.
Business is Marketing. Two ten-minute case studies demonstrating how marketing concepts launched a business.
What the CFO wants to know but is too polite to ask.
The business of B2B.
AI for business growth.
HeartSpeak™. Vernacular advertising that translates into profit.
Appreciating assets. Nurturing the youth.
You (Pty) Ltd. The business that is your personal brand.
Comedian, Content Creator and Former Adman
Your host for the day,
Donovan Goliath
Comedian, Content Creator and Former Adman
Your host for the day,
Donovan Goliath
As we research the best and most relevant content for you, these are some of the topics we are thinking of.
Marketing is Business. Or is it? The IP of creativity and how to value it.
Return on Ideas. The IP of creativity and how to value it.
The business mindset. A marketing imperative.
Let’s talk business. What is the budget?
Personalisation for Profit. Creating unique customer experiences.
Five-minute ‘Boardroom Challenges’
– The lingo that all marketers should know.
– Moving marketing from expense to balance sheet.
– The C-suite sweet spot.
Above the line. Below the line. The Bottom line. A media strategy that delivers.
The real value of video.
Business is Marketing. Two ten-minute case studies demonstrating how marketing concepts launched a business.
What the CFO wants to know but is too polite to ask.
The business of B2B.
AI for business growth.
HeartSpeak™. Vernacular advertising that translates into profit.
Appreciating assets. Nurturing the youth.
You (Pty) Ltd. The business that is your personal brand.