Amanda Cromhout

CEO and Founder of Truth
She had previously spent 11 years at British Airways, leading sales & marketing teams across UK, Africa, Middle East & Asia. She has also spearheaded the Customer (CRM) division at Woolworths, South Africa’s leading premium retailer.
Amanda is invited to speak, professionally, as a keynote speaker and thought-leader in her field, both in South Africa and internationally. She is a judge at the well-established Loyalty Magazine Awards, UK & Global.
Amanda’s extensive experience in the field of loyalty & CRM has put Truth at the forefront of the loyalty industry.
As a boutique consultancy specialising in loyalty, CRM and customer centricity strategy development, Truth has proudly delivered loyalty programmes and customer centricity strategies for many of South Africa’s best-known brands and our international clients or conference keynote speaking in USA, New Zealand, Europe, Ghana, Kenya, Hong Kong, Indonesia, Mauritius and Malaysia.