The Integrated Marketing Conference (IMC) commenced in Cape Town in 2010 and has grown to become Africa’s foremost marketing conference.

Under the new ownership of Dale Hefer, the conference was re-launched in 2019 as the Nedbank IMC and was sold out a month in advance with over 650 delegates.

Our philosophy is Marketing is Business™.  We are all about connecting marketers and promoting the business case for marketing. We are also about tapping more into our young marketing talent and giving them a hand up wherever possible. To this end we provided R100 000.00 worth of attendance value for young black marketers at our March 2019 conference and awarded the first IMC Bursaries.