Dale is the CEO of the Nedbank IMC. She purchased the conference in 2018 and re-launched it as the Nedbank IMC. It was sold out in 2019 and again in 2020. When Covid struck Dale took the conference virtual and it was lauded as the ‘Virtual Benchmark’.
Dale is a former Businesswoman of the Year and the bestselling author of the marketing book “From Witblits to Vuvuzelas’. Her second book is currently in publication and will be launched in May 2021.