Bernice Samuels

Group Marketing Executive at MTN Group

Bernice is a Brand and Marketing professional with two decades of experience working with the intricacies of brand development and go to market strategy. A strong believer in the transformative role of brands in generating customer and company value, she has helped companies achieve brand leadership, customer advocacy and commercial returns.

Currently the Group Marketing Executive at MTN Group, Bernice oversees the marketing activities across the MTN operating footprint of twenty markets in Africa and the Middle East. In 2020, she was awarded the Financial Mail AdFocus Lifetime Achiever Award.
She was also recognized as Marketer of the Year in 2012 and 2021.

She holds a BSc Hons in Genetic Engineering, a PDM Bus Admin and MBA. Outside of work, she loves being outdoors and enjoys scuba-diving, hiking and is committed to animal rights and conservation.