Lebo Madiba

Founder PR Powerhouse

Lebo Madiba is a marketing and communications trailblazer, with business success that spans over a 20-year career journey.

In 2011 she established PR Powerhouse, a strategic public relations consultancy that grew over a period of time to handle the reputation management, crisis communication and transformation driven communications of blue-chip companies such as SAA, Nedbank, Cricket South Africa, South African Chamber of Commerce, Business Unity South African and the South African Civil Aviation Authority amongst others, prior to its acquisition by mid-cap JSE listed company Ansys Limited (not Etion).

As Chief Marketing Officer she handled the rebrand of Ansys to Etion, amalgamated its 4 subsidiaries under one brand, and took them on a journey of the design of a common culture and employee value proposition, successfully entrenching the brand with its customers, developing go-to-market strategies, as well as transitioning and landing the name change with shareholders, media and the investor community. 

Upon the success of Etion, she was headhunted to Ogilvy South Africa’s PR and Influence business, as Managing Partner.

She has re-established PR Powerhouse, as an agency built for the post-pandemic, disruption era.