Marcel Marcondes is the US Chief Marketing Officer at Anheuser-Busch where he leads marketing strategy for a broad portfolio of some of the world’s largest beer brands – Budweiser, Bud Light, Michelob ULTRA, Stella Artois and more. He’s responsible for a transformation within the marketing organization where people are at the centre of everything they do as a company.
By applying this people-first approach to insights, innovation and consumer connections, Marcel has overseen Anheuser-Busch having many of the fastest growing brands in the industry. Since 2018, the company has driven more than 50% of all the innovation volume in the beer category.
Marcel was on the Forbes “World’s Most Influential CMOs” list and AdWeek’s Top 50 across marketing, media and technology. In 2020 and 2019, Marcel was recognized by Business Insider as one of “The 25 Most Innovative CMO’s In the World” list. In 2017 and 2018, Sports Business Journal recognized Marcel as one of the 50 Most Influential People in Sports Business. Using creativity to build brands, Anheuser-Busch has won a total of 17 Cannes Lions and 25 Clios – the most in the company’s history during that span.
Marcel currently sits on the Board of Directors for the Association of National Advertisers (ANA) and is a member of the Cannes Lions CMO Growth Council. He also sits on Adweek’s Diversity & Inclusion council and leads Anheuser-Busch’s partnerships with AIMM’s #SeeHer and #SeeAll to promote multicultural marketing. He also serves as a mentor for The Marketing Academy where he works with talented marketers to develop their leadership capabilities.
A 15-year veteran of ABInBev, Marcel has spent his career at the company connecting its beers to people and culture to drive growth. Prior to his U.S. leadership role, Marcel was Vice President of global brands and growth development platforms where he managed international expansion. Before that, Marcel led marketing for Skol, Brahma and Antarctica in Brazil, the three largest brands in that market.
Before joining ABInBev, Marcel spent seven years in brand management at Unilever. Marcel has a master’s degree in business administration from the Business School São Paulo.