Mike founded Retroviral, which has made more brands ‘go viral, globally’ than any other agency in Africa. You will have seen his work for Kreepy Krauly, RocoMamas, Russell Hobbs, Martin and Martin brands, and M-Net, to name a few.
He has developed campaigns that have been classified as ‘truly viral’ (My Kreepy Teacher, Nando’s Last Dictator Standing).
Mike was named one of the Mail & Guardian’s top 200 young (under 35) South Africans in 2013 and he is the co-founder of influencer marketing platform webfluential.com, retroactive.digital – a disruptive sports storytelling agency – and athlete ecosystem MatchKit.co
He’s also a bestselling author, and a multi-award-winning dot connector.