Mzamo Masito is the chief marketing officer for Google Africa. He is based out of the company’s Johannesburg office and leads the African marketing team. His role entails bringing to life Google’s mission to organise the world’s information and make it universally accessible and be helpful, useful for every African, so that Google’s users and partners can grow in Africa.
Masito joined Google from Vodacom/Vodafone, where he held several senior executive positions based in London and Africa. He has an MBA from the Gordon Institute of Business Science (GIBS) as well as a post-graduate diploma from UCT, GIBS. He is also a PhD Candidate UCT, researching the effects of English TV advertising on consumers whom English is second, third or even fourth language in South Africa. He was lecturer and convener at University of Cape Town (UCT) Marketing and Management studies, also taught at the AAA School of Advertising. Mzamo currently serves on the GIBS advisory board, Red & Yellow Creative School of Business . He previously held senior executive Marketing positions at Nike (CMO Nike and World Cup 2010 Lead) and Unilever (VP Foods Business). Masito founded and runs an NGO called African Men Care, which funds underprivileged children to further their studies. Mzamo strongly believes that “to be young, gifted , free without opportunity is a devil’s gift and to deny that opportunity is immoral and criminal.” He is passionate about learning and deeply exploring how to harness the power of education, agriculture, e-education, technology, Telco as tools for social change at a profit, and how these tools can help bring about African renaissance, the Africa we want and African regeneration.