Fahmeeda holds a variety of qualifications in Media Management, Strategic Marketing,

Strategic Planning, Business Management, and Journalism. Cassim-Surtee began her career as a

sports journalist and has worked for City Press and SABC Radio.

She joined the MultiChoice Group in 1998 and has since held a variety of positions within

DStv Media Sales, the advertising and sponsorship arm of the business. Comments about her

work, “I love it because I don’t treat it as a job. It’s integrated into my life. It’s different every day.

I like the opportunity to influence people and create change. Never one to shy for a challenge,

Cassim-Surtee lives by the motto, ‘I can do anything even if it scares me.’ ‘’

Some of her notable achievements include:

• Media Owner Legend: The MOST Awards 2019
• Nominated for SA Woman of the Year
• SA Business Woman of the Year
• Co-Authoring a book for 2010 World Cup and
• First Woman in South Africa to apply for a boxing license