Nedbank IMC 2024 Conference White Paper calls for authenticity and humanised growthEntrenching its reputation as Africa’s biggest marketing conference, the 2024 Nedbank IMC saw over 2,000 attendees and more than 20+ leading local and global speakers come together to...

Nedbank IMC 2024 Conference White Paper calls for authenticity and humanised growthEntrenching its reputation as Africa’s biggest marketing conference, the 2024 Nedbank IMC saw over 2,000 attendees and more than 20+ leading local and global speakers come together to...

#NedbankIMC2024: Nicky Verd – the future of marketing and business is data-drivenNicky Verd, a digital futurist and author of the book, Disrupt Yourself or Be Disrupted says the future of marketing and business is data-driven.Nicky Verd, a digital futurist and author...

#NedbankIMC2024: Marko Stavrou - Unveils the secrets to marketing to Gen ZMarko Stavrou, also known as the Gen Z Guy, and Genlink, says it is all about understanding the culture of Gen Z, being in the trenches, and then targeting these customer segments.Marko Stavrou,...

#NedbankIMC2024: Mike Sharman - "Are you not entertained?"Consumers want to be entertained says Mike Sharman, chief creative officer and founder of Retroviral.Mike Sharman, chief creative officer and founder of Retroviral (Image supplied)“I always show my team the GIF...

#NedbankIMC2024: Scott Thwaites – Time for brands that act and feel like peopleFounder, EDC squared, Scott Thwaites says that with the democratisation of content production, anyone with a mobile device can create engaging and authentic content, which is incredibly...

#NedbankIMC2024: Musa Kalenga - AI, run for the hills or the opportunity to unlock valueThe Brave Group, launched Forge, an AI engine, at the Nedbank IMC this year. Source: © Bizcommunity Bizcommunity Musa Kalenga, group chief executive of the Brave Group “Forge will...

#NedbankIMC2024: Mike Wright – Making the right cut, lessons from butchery for marketingMike Wright spent some time working in the butchery industry before enrolling as a student studying marketing at the Red & Yellow.Source: © LinkedIn LinkedIn Mike Wright, a Red...

#NedbankIMC2024: Matthew Bull – It's time for the world to laugh againMatthew Bull, founder, SoloUnion and chief creative adviser for AB InBev and Kraft Heinz says it is time for the world to laugh again.Matthew Bull, founder, SoloUnion and chief creative adviser for...

Nedbank IMC 2024 Conference White Paper calls for authenticity and humanised growthEntrenching its reputation as Africa’s biggest marketing conference, the 2024 Nedbank IMC saw over 2,000 attendees and more than 20+ leading local and global speakers come together to...

#NedbankIMC2024: Mbali Bhengu - How my students have made me a better marketerMbali Bhengu, marketing lecturer to third-year students at Red & Yellow Creative School of Business, says her students have enabled her to be a better marketer.Mbali Bhengu, marketing...

#NedbankIMC2024: Frank van den Driest - How marketers can drive more humanised growth?Frank van den Driest, founder of the Institute for Real Growth, says driving humanised growth is a marketing task. “Marketers can lead it, but it starts with yourself and your...

Clockwork Showcases Serious Industry Topics In A Fun And Authentic Way At The Nedbank IMCClockwork, which joined this year’s Nedbank IMC as the exclusive workshop partner, packed a punch with some honest (but funny) conversations at the conference. Modern Marketing is...

#BehindtheIMC: Glenn Gillis on gaming and marketingGlenn Gillis, the CEO of Sea Monster Entertainment and chairperson of Games for Change Africa, will present the talk Challenging the Marketing Game Plan: Building lasting brand engagement through Gamification at the...

#Behindthe IMC: Ana Carrapichano on social behavioural change communicationAna Carrapichano, founder & CEO of Mediology will present the talk Challenge both ourselves and society with social behavioural change communication with Prof. Adebayo Fayoyin, a strategic...

#BehindtheIMC: Marko Stavrou: Inside the mind of Gen Z with The Gen Z GuyBizcommunity, together with the Nedbank IMC Conference, will present exclusive profiles of the speakers running up to the event. As the world’s largest demographic cohort, Gen Z is what your...

Young Marketers Can Showcase Their Marketing Prowess In Nedbank IMC And MTN Pulse CompetitionKholofelo Magagane, MTN SA.The Nedbank IMC Conference and MTN Pulse have announced an innovative opportunity for aspiring marketers to showcase their skills. The partnership...

Marketers Can Use Games To Drive Customer Attention And Engagement To New HeightsGlenn Gillis, Sea Monster.As an innovative strategy that integrates game mechanics and applies game design thinking to untraditional environments and industries, gamification is just one...

#BehindtheIMC: Musa Kalenga - "Opting into leadership, putting yourself second in service of others"Musa Kalenga, group CEO of Brave Group. Image supplied.Bizcommunity, together with the Nedbank IMC Conference, will present exclusive profiles of the speakers running...

#BehindtheIMC: Steve Babaeko, X3M Ideas - "Be the superheroes in a Marvel film"Bizcommunity, together with the Nedbank IMC Conference, will present exclusive profiles of the speakers running up to the event. Babaeko believes that challenges come with opportunities and...

Nedbank IMC agenda to include 5-minute challenges by top USBI speakersTo meet its own theme of “Challenge yourself, Keep Learning, Keep Leading”, the Nedbank IMC has partnered with Unique Speaker Bureau International (USBI) to add even more punch to its programme this...

#BehindtheIMC: Matthew Bull, founder SoloUnion - Creativity is progress. Without it, you die.Matthew Bull, founder SoloUnion, will present the talk, Creating a Creating Culture at the Nedbank IMC Conference on 19 September at the Focus Rooms, Modderfontein...

Unlocking the power of everyday contentEvery marketer knows that content is king, now more than ever, and especially in the social media, short-form video era. But why exactly? Brands are having to keep up with tech-savvy and hyper-informed consumers. Consumers who...

Staring down challenges... and winningThis year Africa’s biggest marketing conference, the Nedbank IMC, is all about challenges and how to keep pace with an industry constantly catching up to change. In emerging markets, like those on the African continent, these...

May the future Force be with you ... a thinking session that will redefine your approach to tomorrowThese days it’s increasingly hard for brands (or businesses) to think about tomorrow’s plans when they are busy trying to just keep their heads above water today.These...

Challenge yourself to think like a Zoomer. How to sell more to tomorrow’s biggest customersIn keeping with its own theme of “Challenge yourself”, Africa’s biggest marketing conference, the Nedbank IMC Conference, has delivered an agenda that confirms its reputation as...

Challenge yourself to think like a Zoomer. How to sell more to tomorrow’s biggest customersMarko Stavrou, better known as The Gen Z Guy and CEO of Stavrou Consulting may be young, but he is already one of Africa's leading Generation Z strategists and next-generation...

Global creative leader Matthew Bull to present an in-person keynote at Nedbank IMCIn April this year, Starbucks published an announcement to investors about the promotion of the brand’s global chief marketing officer (CMO), Brady Brewer, to the role of CEO for...

Global creative leader Matthew Bull to present an in-person keynote at Nedbank IMCFlying in from New York to present exclusively at the conference on the 19th September, Bull’s presentation is titled “Creating a Creating Culture”.For the past seven years he’s been...

Helping marketers drive more humanised growth at the Nedbank IMC 2024Best-selling author of The Global Brand CEO, renowned thought leader and international speaker Frank van den Driest, will be presenting a global keynote in-person at the Conference on the 19...

Bookings Open For Nedbank IMC Marketing ConferenceNick Law presenting at the 2023 Nedbank IMC ConferenceNick Law presenting at the 2023 Nedbank IMC Conference.The Nedbank IMC is taking place in-person in Johannesburg and online on the 19 September. The 2024 theme is:...

Dale Hefer – The year marketers become user-wranglers to get more from lessConstrained purchasing power in markets around the world means heightened competition for hard-earned currency.Marketers must come up with fresh and clever strategies to get more from less....