Qingqile ‘Wingwing’ Mdlulwa

Executive Creative Director

In a career spanning just over 23 years, Qingqile has had stints at FCB (Lindsay-Smithers FCB), Twist/AfricaExtraBold (a small agency he ran for 3 years), Network BBDO, Leo Burnett and FCB Activist. He’s forged a reputation for producing quintessential South African campaigns for brands as diverse as Vodacom, FNB, Chicken Licken, Standard Bank, Dickies, Cell C, Samsung, Mercedes Benz and Nedbank, among others.

Qingqile has served on all the major South African advertising industry bodies, including chairing the The Loerie Awards, South Africa’s major awards show for three years and sitting on the Sunday Times Marketing Excellence Council. He has also served on the outdoor jury at the Cannes Lions and was appointed Radio Jury Foreman of the 2014 D&AD Awards.

He joined forces with Connect Channel in April 2016 to form Connect &More, a specialist branded entertainment company. However, the pull of advertising proved to be too strong to resist, he was lured back by WPP. Joining Ireland-Davenport (Collective ID) as Executive Creative Director and partner in September 2017.

He was instrumental in the agency being named Mark Lives’ Gauteng’s Most Transformed Agency for 2017, and later being named AdFocus South Africa’s Most Transformed Agency for 2018, as well as Adfocus Small Agency of the Year for 2018.

He’s recently left Collective ID to pursue other interests.