When Susan Credle speaks, the industry listens. This isn’t just because she’s a creative powerhouse or the mind behind advertising classics such as the humanized M&M characters and the Allstate “Mayhem” campaign. It’s also because Credle has a strong moral compass that drives her quest to infuse the industry with diversity. As the first female chairperson of The One Club for Creativity, Credle champions up-and-coming creative talent; advocates for industry inclusion of individuals across a grand spectrum of cultures, races, genders and orientations; and helps create rigorous and exciting professional development opportunities for creative professionals from all backgrounds. She knows that the more varied the industry, the stronger and better off we’ll all be.
That knowledge is hard-won. Credle spent twenty-plus years at BBDO in New York, starting out there as a pinch-hitting receptionist and rising through the ranks till she achieved status as ECD/EVP. Afterward, she served as CCO of Leo Burnett USA. When she arrived at FCB in 2016, she rocked all the boats, reigniting the network by pushing for better work and coaching her teams toward exceptional results at awards shows — including at Cannes, where, in 2019, FCB had its best performance ever and was named a top-three Global Network. The Network also took home its first-ever Titanium Grand Prix (not to mention four other Grands Prix Lions). Also in 2019, under Credle’s creative leadership, FCB was recognized by Advertising Age as one of the top-ten agencies honored on their A-List.