“Focus on your high value customers.  Do the data analytics to define high value and communicate directly and intimately with them.”  Amanda Cromhout, CEO Truth & Emerce Commerce          “Use your purpose to speak in a meaningful way- avoid empty rhetoric!”  Nthabiseng Matshekga, Executive Head: Group Marketing, Nedbank.         “Focus on your brand, your people – and doing the right thing. Make decisions today that you will look back on with pride later.”  Geoff Whyte, CEO Nando’s Africa, Middle East, India.         “Do less with more impact. We have become too obsessed with busyness and process.”  Pepe Marais, Group CCO Joe Public United.         “Never forget you are talking to human beings, not data entries.”  Andy Rice