At the Nedbank IMC, transformation is not a slogan. It is a standing commitment.

We believe the future of marketing depends on access, opportunity and inclusion. That belief is put into action each year through direct investment in the next generation of African marketers.

Through bursaries, mentorship and free access to Africa’s biggest marketing conference via our YOUTH1000 initiative, we open doors that would otherwise be inaccessible.

To date, the Nedbank IMC has provided: 14 full-time bursaries in partnership with the Red & Yellow Creative School of Business and more than R1 million in attendance value to students across South Africa and the continent.

The Red & Yellow partnership

As the official bursary partner of the Nedbank IMC, Red & Yellow Creative School of Business is Africa’s leading Creative School of Business, known for combining creative thinking with commercial discipline.

Together, we create pathways from classroom to industry.

Each year, two full-time bursaries are awarded to on-campus students who demonstrate both creative promise and commercial drive.

With a 94% student employability rate and a commitment that at least 10% of students are fully funded, Red & Yellow remains a powerful force for transformation and social upliftment. These values mirror our own.

If you are interested in sponsoring a bursary and driving meaningful change in South Africa’s creative economy, contact the Red & Yellow team here

Aneeqah Adams

Zahra Van Graan

Eden Smith

Eden’s favourite marketing quote:
“Content is King, but Marketing is Queen and the Queen runs the household” – Gary Vaynerchuk

Ammaarah Ismail

Ammaarah’s favourite marketing quote:
“Great things are done by a series of small things brought together.” – Vincent van Gogh.

Sian Clarke

Athenkosa Mac

Malwande Langa

Andani Mavhungu

Rolivhuwa Mavhungu

Ponatshego Ramatlo

Jade Lisa Prinsloo

Mamolena Mogana

Marang Nwako

Bongiwe Precious Mthimkhula

Sian Clarke

Ponatshego Ramatlo

Bongiwe Precious Mthimkhula