News & Insights
Thursday, 17 September.
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Shift happens. Are you ready?
Shift happens. Are you ready?Siya Metane and his team will create an original conference track in real time, putting music's ability to create...
SlikourOnLife to turn the Nedbank IMC into a live music experiment
UJ students tackle real-world Plug'd by Telkom brief for Africa's biggest marketing conferenceSiya Metane and his team will create an original...
UJ students tackle real-world Plug’d by Telkom brief for Africa’s biggest marketing conference
UJ students tackle real-world Plug'd by Telkom brief for Africa's biggest marketing conferenceWinning campaign to be announced at the Nedbank IMC...
The Nedbank IMC 2026 agenda is live
The Nedbank IMC 2026 agenda is liveA full-day programme brings together global keynotes, African CMOs, creative leaders and cultural voices. The...
#BehindtheIMC | VML’s Jarred Cinman: Caring is the industry’s real superpower
#BehindtheIMC | VML’s Jarred Cinman: Caring is the industry’s real superpower“There’s never been a more exciting, or more uncertain, time to be in...
Happy, purposeful businesses are harder to kill: Conn Bertish joins the Nedbank IMC 2026 line-up
The real shift is psychological: Tahaab Rais joins the Nedbank IMC 2026 line-upThe Nedbank IMC has announced Conn Bertish, global creative...
The real shift is psychological: Tahaab Rais joins the Nedbank IMC 2026 line-up
The real shift is psychological: Tahaab Rais joins the Nedbank IMC 2026 line-upInternational keynote speaker brings practical thinking on behaviour,...
#BehindtheIMC | Cassava Technologies’ Ifeoma Jibunoh: AI shifting African businesses
#BehindtheIMC | MENAT Publicis Groupe’s Tahaab Rais: Marketers are the observers of humanityThe IMC conference is one of the most important...
#BehindtheIMC | MENAT Publicis Groupe’s Tahaab Rais: Marketers are the observers of humanity
#BehindtheIMC | MENAT Publicis Groupe’s Tahaab Rais: Marketers are the observers of humanity“We’re living through one of the strangest and most...
Shift happens. Are you ready?
Shift happens. Are you ready?The Nedbank IMC has announced Suhayl Limbada, chief marketing officer for KFC India and partner markets, as an...
Shift happens. Are you ready?
Shift happens. Are you ready?From multi-platinum stages to the Comrades road: Kabelo Mabalane joins Nedbandk IMC 2026. A story of reinvention,...
Shift happens. Are you ready?
Shift happens. Are you ready?A 21-year-old entrepreneur advising corporates on Gen Z: Marko Stavrou, the Gen Z Guy and founder of Genlink. A...
2025 Nedbank IMC White Paper: 5 calls to action for marketers
2025 Nedbank IMC White Paper: 5 calls to action for marketersThe official 2025 Nedbank IMC White Paper has been released. The publication captures...
#NedbankIMC2025 | Zubair Timol: AI and culture capital to amplify development
#NedbankIMC2025 | Nomsa Chabeli: Lead brand vision from the topZubair Timol, partner and global vice president, Culture at Meltwater, says culture...
#NedbankIMC2025 | Nomsa Chabeli: Lead brand vision from the top
#NedbankIMC2025 | Nomsa Chabeli: Lead brand vision from the topNomsa Chabeli, group chief executive officer of the SABC, says the public...
#NedbankIMC2025 | Dr Gillian Hammah: Blending AI and human capabilities
#NedbankIMC2025 | Dr Gillian Hammah: Blending AI and human capabilitiesDr Gillian Hammah, chief marketing officer at Aya Digital, says it is not if...
#NedbankIMC2025 | Ryan Sauer – Empowering marketers in the boardroom
#NedbankIMC2025 | Ryan Sauer - Empowering marketers in the boardroom"Owning their measurement and performance will empower marketers in the...
#NedbankIMC2025 | Dr Gillian Hammah’s 7 steps to integrating AI in your business
#NedbankIMC2025 | Dr Gillian Hammah's 7 steps to integrating AI in your businessAt the IMC Nedbank Conference on 18 September, Dr Gillian Hammah,...
#NedbankIMC2025 | Melusi Mhlungu – “Are you playing to win, or not to lose?”
Melusi Mhlungu, We Are Bizarre's founder & chief creative officer, says all he has wanted to do in his career is be a sponge in the world and then...
Nedbank IMC breaks own record as Africa’s largest marketing conference
Nedbank IMC breaks own record as Africa's largest marketing conferenceOn 18 September, IMC CEO Dale Hefer welcomed over 3300 communicators from 25...
#NedbankIMC2025: Charl Bassil — Ban “iconic”, think challenger, farm for the long game
#NedbankIMC2025: Charl Bassil — Ban “iconic”, think challenger, farm for the long game“You pray for good weather conditions.” That’s how Charl...
NedbankIMC2025: Bryony Rose – Why brands must adapt their AI strategies now
#NedbankIMC2025: Bryony Rose – Why brands must adapt their AI strategies nowAt this year’s Nedbank IMC, Yext’s Bryony Rose spoke about how AI is...
Unfiltered Insights from the Worlds Top Marketing Experts
Unfiltered Insights from the Worlds Top Marketing Experts The marketing world is always evolving, and staying ahead of the curve requires a deep...
The Psychology of Consumer Behaviour in Marketing
The Psychology of Consumer Behaviour in Marketing Consumer behaviour is one of the most fascinating areas of marketing. By understanding the...
The Power of Purpose in Brand Building
The Power of Purpose in Brand Building In today's market, consumers are looking for more than just products—they want to buy into brands that align...
The Future of Marketing: Embracing Technology & AI
Revolutionising Marketing with AI & Data As technology continues to evolve at an unprecedented pace, the world of marketing is undergoing a dramatic...
Revolutionising Marketing with AI & Data
Revolutionising Marketing with AI & Data The marketing landscape is undergoing a major transformation, and at the heart of this revolution is...
Rebranding Africa The Bright Continent Vision
Rebranding Africa The Bright Continent Vision Africa has long struggled with negative stereotypes, often labelled as the "Dark Continent" by Western...
Mastering Self-Leadership in Marketing
Mastering Self-Leadership in Marketing In a world where marketing is constantly evolving and where new challenges emerge daily, marketers need to...
Marketing Through Challenges: Creativity Meets AI
Marketing Through Challenges: Creativity Meets AI AI has revolutionized many industries, and marketing is no exception. As technology evolves,...
Lessons Learned from Marketing Trailblazers
Lessons Learned from Marketing Trailblazers In the ever-evolving world of marketing, staying ahead of the curve requires more than just following...
Leading Through Contradictions: Balancing Marketing Priorities
Leading Through Contradictions: Balancing Marketing Priorities Marketing in today’s fast-paced world is full of contradictions. Marketers are...
How Creativity Ignites Exponential Growth
How Creativity Ignites Exponential Growth In today’s fast-paced business world, creativity is not just a luxury—it’s a necessity. For businesses to...
Futurism in Marketing: Anticipating Disruption
Futurism in Marketing: Anticipating Disruption The marketing world is no stranger to disruption. Over the last few decades, the industry has seen...
Building Trust Through Authentic Marketing
Building Trust Through Authentic Marketing In the world of marketing, trust is everything. Consumers are increasingly selective about the brands...
Bridging the Gap Between Marketing and Tech
Bridging the Gap Between Marketing and Tech The landscape of marketing has changed dramatically over the past few years, with technology playing an...
#BehindtheIMC | Zubair Timol: AI and culture as catalysts for African growth
#BehindtheIMC | Zubair Timol: AI and culture as catalysts for African growth Zubair Timol, partner and global vice president of culture...
Rising stars: Appreciating our greatest assets
Rising stars: Appreciating our greatest assetsYoung talent is redefining marketing, and this year’s inaugural Youth Panel at the 2025 Nedbank IMC...
BehindtheIMC | Dr Gillian Hammah on the human edge in an AI-driven marketing world
#BehindtheIMC | Dr Gillian Hammah on the human edge in an AI-driven marketing worldDr Gillian Hammah, chief marketing officer of Aya Data, will...
#BehindtheIMC | Vaughan Croeser on creativity, experience, and the beer industry’s impact
#BehindtheIMC | Vaughan Croeser on creativity, experience, and the beer industry's impactVaughan Croeser, vice president of marketing at The South...
#BehindtheIMC | BBC’s chief brand officer, Charl Bassil: Culture eats strategy for breakfast
#BehindtheIMC | BBC's chief brand officer, Charl Bassil: Culture eats strategy for breakfastCharl Bassil, chief brand officer of BBC will present...
Influencer marketing: Asset or liability?
Influencer marketing: Asset or liability?n the ever-evolving marketing landscape, few channels have sparked as much hype - and scrutiny - as...
World’s most awarded strategist to open conference
Marketing is Business. Nedbank IMC 2025 talks bottom lineAs Publicis Groupe’s first ever group chief strategy officer, Tahaab Rais is committed to...
Hard-hitting agenda set to inspire at Nedbank IMC 2025
Marketing is Business. Nedbank IMC 2025 talks bottom line Confirmed as the biggest marketing conference in Africa, the Nedbank IMC has released its...
BBC’s first ever chief brand officer to present in-person keynote at Nedbank IMC
Marketing is Business. Nedbank IMC 2025 talks bottom line Forgettable moments and fond memories are what iconic brands are all about, but what does...
From breaking bad to business grad and how to deal with pressure
Marketing is Business. Nedbank IMC 2025 talks bottom line Africa’s biggest marketing conference, the Nedbank IMC, is well-known for its...
Female marketers drive business growth in Africa
Marketing is Business. Nedbank IMC 2025 talks bottom lineAfrica’s biggest marketing conference has announced its latest international alliance – a...
Triple industry award winner talks marketing effectiveness and delivering results that matter
Marketing is Business. Nedbank IMC 2025 talks bottom lineThe Nedbank IMC has always been committed to driving the business case for marketing. This...
Marketing is Business. Nedbank IMC 2025 talks bottom line
Marketing is Business. Nedbank IMC 2025 talks bottom lineWith over R40bn spent in media and advertising in South Africa in 2024 (statista.com) there...
Nedbank IMC 2024 Conference White Paper calls for authenticity and humanised growth
Nedbank IMC 2024 Conference White Paper calls for authenticity and humanised growthEntrenching its reputation as Africa’s biggest marketing...
Gamification can help your brand stand out in the attention economy
Nedbank IMC 2024 Conference White Paper calls for authenticity and humanised growthEntrenching its reputation as Africa’s biggest marketing...
#NedbankIMC2024: Nicky Verd – the future of marketing and business is data-driven
#NedbankIMC2024: Nicky Verd – the future of marketing and business is data-drivenNicky Verd, a digital futurist and author of the book, Disrupt...
#NedbankIMC2024: Marko Stavrou – Unveils the secrets to marketing to Gen Z
#NedbankIMC2024: Marko Stavrou - Unveils the secrets to marketing to Gen ZMarko Stavrou, also known as the Gen Z Guy, and Genlink, says it is all...
#NedbankIMC2024: Mike Sharman – “Are you not entertained?”
#NedbankIMC2024: Mike Sharman - "Are you not entertained?"Consumers want to be entertained says Mike Sharman, chief creative officer and founder of...
#NedbankIMC2024: Musa Kalenga – AI, run for the hills or the opportunity to unlock value
#NedbankIMC2024: Musa Kalenga - AI, run for the hills or the opportunity to unlock valueThe Brave Group, launched Forge, an AI engine, at the...
#NedbankIMC2024: Scott Thwaites – Time for brands that act and feel like people
#NedbankIMC2024: Scott Thwaites – Time for brands that act and feel like peopleFounder, EDC squared, Scott Thwaites says that with the...
#NedbankIMC2024: Mike Wright – Making the right cut, lessons from butchery for marketing
#NedbankIMC2024: Mike Wright – Making the right cut, lessons from butchery for marketingMike Wright spent some time working in the butchery industry...
#NedbankIMC2024: Matthew Bull – It’s time for the world to laugh again
#NedbankIMC2024: Matthew Bull – It's time for the world to laugh againMatthew Bull, founder, SoloUnion and chief creative adviser for AB InBev and...
#NedbankIMC2024: Steve Babaeko – Advocacy through creativity to overcome challenges
Nedbank IMC 2024 Conference White Paper calls for authenticity and humanised growthEntrenching its reputation as Africa’s biggest marketing...
#NedbankIMC2024: Mbali Bhengu – How my students have made me a better marketer
#NedbankIMC2024: Mbali Bhengu - How my students have made me a better marketerMbali Bhengu, marketing lecturer to third-year students at Red &...
#NedbankIMC2024: Frank van den Driest – How marketers can drive more humanised growth?
#NedbankIMC2024: Frank van den Driest - How marketers can drive more humanised growth?Frank van den Driest, founder of the Institute for Real...
Clockwork Showcases Serious Industry Topics In A Fun And Authentic Way At The Nedbank IMC
Clockwork Showcases Serious Industry Topics In A Fun And Authentic Way At The Nedbank IMCClockwork, which joined this year’s Nedbank IMC as the...
#BehindtheIMC: Glenn Gillis on gaming and marketing
#BehindtheIMC: Glenn Gillis on gaming and marketingGlenn Gillis, the CEO of Sea Monster Entertainment and chairperson of Games for Change Africa,...
#Behindthe IMC: Ana Carrapichano on social behavioural change communication
#Behindthe IMC: Ana Carrapichano on social behavioural change communicationAna Carrapichano, founder & CEO of Mediology will present the talk...
#BehindtheIMC: Marko Stavrou: Inside the mind of Gen Z with The Gen Z Guy
#BehindtheIMC: Marko Stavrou: Inside the mind of Gen Z with The Gen Z GuyBizcommunity, together with the Nedbank IMC Conference, will present...
Young Marketers Can Showcase Their Marketing Prowess In Nedbank IMC And MTN Pulse Competition
Young Marketers Can Showcase Their Marketing Prowess In Nedbank IMC And MTN Pulse CompetitionKholofelo Magagane, MTN SA.The Nedbank IMC Conference...
Marketers Can Use Games To Drive Customer Attention And Engagement To New Heights
Marketers Can Use Games To Drive Customer Attention And Engagement To New HeightsGlenn Gillis, Sea Monster.As an innovative strategy that integrates...
#BehindtheIMC: Musa Kalenga – “Opting into leadership, putting yourself second in service of others”
#BehindtheIMC: Musa Kalenga - "Opting into leadership, putting yourself second in service of others"Musa Kalenga, group CEO of Brave Group. Image...
#BehindtheIMC: Steve Babaeko, X3M Ideas – “Be the superheroes in a Marvel film”
#BehindtheIMC: Steve Babaeko, X3M Ideas - "Be the superheroes in a Marvel film"Bizcommunity, together with the Nedbank IMC Conference, will present...
Nedbank IMC agenda to include 5-minute challenges by top USBI speakers
Nedbank IMC agenda to include 5-minute challenges by top USBI speakersTo meet its own theme of “Challenge yourself, Keep Learning, Keep Leading”,...
#BehindtheIMC: Matthew Bull, founder SoloUnion – Creativity is progress. Without it, you die.
#BehindtheIMC: Matthew Bull, founder SoloUnion - Creativity is progress. Without it, you die.Matthew Bull, founder SoloUnion, will present the talk,...
Unlocking the power of everyday content
Unlocking the power of everyday contentEvery marketer knows that content is king, now more than ever, and especially in the social media, short-form...
Staring down challenges… and winning
Staring down challenges... and winningThis year Africa’s biggest marketing conference, the Nedbank IMC, is all about challenges and how to keep pace...
May the future Force be with you … a thinking session that will redefine your approach to tomorrow
May the future Force be with you ... a thinking session that will redefine your approach to tomorrowThese days it’s increasingly hard for brands (or...
5 international speakers on world-class marketing conference agenda
Challenge yourself to think like a Zoomer. How to sell more to tomorrow’s biggest customersIn keeping with its own theme of “Challenge yourself”,...
Challenge yourself to think like a Zoomer. How to sell more to tomorrow’s biggest customers
Challenge yourself to think like a Zoomer. How to sell more to tomorrow’s biggest customersMarko Stavrou, better known as The Gen Z Guy and CEO of...
Sidelining chief marketing officers is shortsighted
Global creative leader Matthew Bull to present an in-person keynote at Nedbank IMCIn April this year, Starbucks published an announcement to...
Global creative leader Matthew Bull to present an in-person keynote at Nedbank IMC
Global creative leader Matthew Bull to present an in-person keynote at Nedbank IMCFlying in from New York to present exclusively at the conference...
Helping marketers drive more humanised growth at the Nedbank IMC 2024
Helping marketers drive more humanised growth at the Nedbank IMC 2024Best-selling author of The Global Brand CEO, renowned thought leader and...
Bookings Open For Nedbank IMC Marketing Conference
Bookings Open For Nedbank IMC Marketing ConferenceNick Law presenting at the 2023 Nedbank IMC ConferenceNick Law presenting at the 2023 Nedbank IMC...
Dale Hefer – The year marketers become user-wranglers to get more from less
Dale Hefer – The year marketers become user-wranglers to get more from lessConstrained purchasing power in markets around the world means heightened...