Clockwork Showcases Serious Industry Topics In A Fun And Authentic Way At The Nedbank IMC
Clockwork, which joined this year’s Nedbank IMC as the exclusive workshop partner, packed a punch with some honest (but funny) conversations at the conference. Modern Marketing is a proud media partner of the Nedbank IMC.
Their ‘Unscripted, unfiltered and probably reckless’ initiative was a creative way of showcasing serious industry topics in a fun and authentic fashion. Industry icons, one of whom had been a keynote speaker earlier in the day, battled it out in a game show type vibe that heralded much laughter.
Hosted by well-known funny man Glen Biderman-Pam, panellists included both marketing and communications industry heavyweights including Mike Sharman; Maps Maponyane, Johanna McDowall, Jessica Wheeler, Marcel Swain, Taz Ramphisa and Tom Manners.
Clockwork is a globally recognised, independent creative and communications agency with headquarters in Johannesburg, Cape Town and London. Since 2013, they have grown into a fully-fledged integrated agency. Led by co-founder Tom Manners, the team has clocked up more than 40+ award winning campaigns including 11 Cannes Lions.
‘Honest conversations like this workshop, let us laugh about the things that we often take too seriously,’ said Manners. ‘The Nedbank IMC was a perfect forum for us to engage and grow with key industry leaders – there’s no other event with so many senior marketers in one place at one time.’
In an industry that’s ever-evolving it’s crucial to keep the marketing conversations alive and thriving so that marketers share and grow together – something that both Clockwork and the Nedbank IMC are committed to doing. ‘It’s precisely why we encourage new partnerships, new speakers and new ideas. With Clockwork as our workshop partner, we are finding innovative ways of sharing our Marketing is Business© message,’ explained Dale Hefer, CEO of the IMC.
